With health and wellness trending into the stratosphere, you have your work cut out for you as an online pharmacy owner.
But just how do you rise above your rivals to flourish in this industry? Read on to learn the secret to success.
Establish credibility and build trust
Foster customer trust by displaying credentials, introducing your licensed pharmacists, and hosting a secure website.
The supplements and medications that you sell can literally be lifesavers. However, failing to understand their ingredients or how to use them can lead to fatal consequences. For that reason, you must do everything you can to create a foundation of credibility and trust.
Prominently displayed bona fides should be the bedrock of your business. Clearly showcase credentials such as your General Pharmaceutical Council registration number.
Demonstrate that you are in compliance with regulatory bodies in your industry such as the Medicines and Healthcare Products Regulatory Agency, and show your LegitScript certification if you have it. Also, introduce and describe the credentials of your licensed pharmacist staff members.
Since your website is the premier face of your business to your customers, be sure that it is secure. Use HTTPS, which is indicated by a padlock icon in the browser bar. This demonstrates that you are taking steps to encrypt and secure all information, including sensitive health data.
Additionally, choose a payment processing for online pharmacies provider who can guarantee that you offer a safe and streamlined checkout and payment experience.
Leverage reviews and testimonials
Social proof encourages trust. Showcase customer reviews, encourage people to leave feedback, integrate with third-party platforms, and make policies easy to understand.
Customers who read positive reviews about your products from someone like them are much more likely to hit the “buy now” button in your payment gateway. You can leverage this social proof by making positive reviews from satisfied customers into a hallmark of your website.
As your client base grows, harness the power of their opinions. Incentivize them to post reviews of their experiences with your pharmacy professionals and products. To further enhance your credibility, integrate with third-party review sites.
A huge component of the trust you are developing involves transparency. Creating and displaying privacy and product returns policies that are easy to understand helps people to have faith in your store.
When you back these with a clean and modern professional design that makes searching and purchasing easy, the sales are sure to follow.
Become an authority
Establishing yourself as an authority in your industry is crucial if you want your sales numbers to rise. To make that happen, empower your customers with knowledge.
Provide complete product descriptions, usage instructions, ingredient lists, and potential side effects. Bolster your credibility by having your content reviewed by a qualified professional.
No matter how clear your descriptions might be, people will still have questions. Often, they will wait to make a buying decision until their questions have been answered. Address this need by providing a comprehensive knowledge base containing details about ordering, shipping, prescriptions, and usage.
If possible, also offer live customer service. Using a chatbot to deal with basic queries allows you to provide immediate assistance, with more complex needs sent to a human representative for a personal response.
Prioritize personalization
Show customers that you care about them by giving targeted product recommendations, sending refill reminders, and promptly addressing their concerns.
The fact is that people will make purchases if they are treated with the personal touch. The point of sale technology that facilitates their secure payments also can be used to store information about their prescription refill dates, buying history, and more.
Use these details to send customized messages, recommendations, and reminders to promote additional conversions.
Finally, make prompt, responsive customer service one of your highest priorities. Many issues and frustrations can be resolved before they turn into chargebacks and defections if you devote personalized attention to them as soon as they arise.
Are you ready to take your online pharmacy sales to the next level? Gain the true competitive edge by building customer trust, featuring leveraging reviews, establishing your professional reputation, and customizing each person’s experience.
