Did you know that packaging products into bundles can boost lagging sales while giving your store a much-needed shot in the arm? That being said, success in bundling wine or liquor choices involves more than throwing random items into the same box. It requires creativity, knowledge of your customers, and marketing savvy.

Know your audience

Create bundles dedicated to particular customer segments or specific occasions.

Your bundle should tell a story or appeal to a particular type of customer. For clients of a certain age or with classic preferences, consider including the ingredients for old-school cocktails or margaritas. For lovers of specific spirits, curate a selection of whiskeys or gins and a tasting guide. Alternatively, construct a seasonal or occasion-based bundle to celebrate spring, a graduation or wedding, Christmas, or Valentine’s Day.

Add complementary items

Go beyond bottles with glassware, mixers, accessories, and gourmet snacks.

Thriving with bundles also involves creativity. Although you accept payments for online alcohol, you are not restricted to only providing wine and spirits to your customers. In fact, it is those extra complementary items that increase the perceived value of your bundles and make a purchase memorable.

The possibilities are endless. Combine booze with matching glassware, such as high-quality beer mugs, whiskey tumblers, or champagne flutes. Another option is mixers or garnishes like syrups, bitters, or margarita salts. Consider including accessories that enhance the drinking experience, including a wine key, cocktail shaker, or muddler. Nonperishable snacks such as crackers, nuts, or popcorn that go with the chosen beverage are always big winners. Top off the box with a personalized note, and you can’t go wrong.

Concentrate on presentation and packaging

Make your bundle visually appealing with quality containers and flourishes arranged thoughtfully.

When your customer first opens the package, the way your products appear can make all the difference. Start by leaving the standard boring basket behind in favor of a quality wooden crate or cooler bag that sets your gift apart and is reusable. 

Arrange the box with taller bottles in the back and the smaller items in front for maximum appeal. Securely hold items in place with tissue or craft paper to ensure that items are securely held in place. Garnish the package with a decorative ribbon or personalized tag.

Market effectively

Promote bundles with social media campaigns, targeted promotions, quality photos, and multiple price points.

Now that you have come up with ideas for bundles, you need to let potential customers know about them. Utilize all channels, including social media pages, to promote your products. It can often be helpful to create limited-edition offerings for specific occasions like Father’s Day or Christmas. Be sure that you use compelling text and clear images to boost interest in your bundles.

Offer bundles at different price points

Finally, find ways to appeal to customers with diverse budgetary and product needs. This can be done by offering bundles at different price points. A build-your-own option is terrific for higher-end shoppers willing to pay extra to create a custom-made special package.

Selling your beer, wine, and spirits in bundles is a great way to create a buzz about your products, elevating sales and broadening your customer base. Blend knowledge of your audience with a dash of creativity and a healthy dose of marketing savvy, and you will soon be bundling your way to new heights of success.