You have probably heard of businesses such as Amway, Herbalife, and Mary Kay, all of which have been highly successful for generations due to the multi-level marketing model upon which they are built. Even so, you may not have considered that this model could also enhance your adult toy, webcam, dating, or similar business. Learn more about this arrangement and how to put it to work, and you just might be profiting from it soon yourself.
What is multi-level marketing?
Multi-level marketing (MLM), also known as network or direct marketing, is a way of selling products and services directly to consumers via independent sales representatives. Because sales occur by using people instead of retail outlets, the burden for success falls on the third-party representatives, who in turn recruit their own distributor networks to assist in selling products.
For example, Jimmy is hired by a direct marketing company. He then recruits a group of distributors, each of whom brings in their own sellers. In turn, these individuals recruit additional entrepreneurs.
Jimmy becomes the upline or sponsor of everyone under him, including those brought in by his individual recruits. A portion of everything earned by the entire downline is paid to the company and to those above them in the hierarchy. In other words, Jimmy makes money from his own sales, from those of his distributors, and everyone they recruit, as well as commissions for each new recruit. Because not everyone who joins will ultimately make a profit, Jimmy’s job is never done. He needs to continuously bring in as many downlines as possible.
Harnessing the power of in-person experiential marketing.
Many adult-oriented companies capitalize on the advantages that the direct experience of products and services can bring such as an at-home party. As is the case with more conventional schemes, your adult business can introduce its merchandise to an expanding array of customers thanks to the in-home direct exposure format.
Getting these parties started is easier than you think. Begin by getting someone you know interested, and make it worth their while by offering incentives such as free and discounted products if their party earns over a set amount. Although some of these hosts will simply run their event with your help and do nothing more, there will be a percentage who will want to host their own party. A smaller but still crucial number will express a desire to join your business, accept payments for adult services, and become a part of your downline.
Attracting online MLM customers and downlines.
Although the in-person party is definitely a proven way to spread the word about your adult business, you can accomplish the same goal digitally. Your first step is to sign up with an adult merchant account. If you are not already aware, it’s important to recognize that this payment services provider must be experienced in partnering with high-risk companies.
While it is true that adult-oriented businesses are perfectly legal, many merchant account companies are unwilling to collaborate with them. This reluctance stems from the greater likelihood of chargebacks that companies like yours tend to incur. Additionally, adult sellers are more vulnerable to fraud and are subject to additional and sometimes onerous regulations that require unwanted extra work and vigilance on the part of the payment service providers.
The good news is that there is a vibrant market of high-risk merchant account providers who are willing to take on the added risk of working with your adult company even if you choose to adopt the MLM model. As you look over your many options, take pains to select one with extensive experience in the adult industry who is already partnered with several financial institutions. Be sure that pricing is reasonable, terms are transparent, and customer service is prompt and effective. This will help to ensure that your online business runs smoothly with few significant interruptions.
When you incorporate the digital MLM model into your webcam, toy, or dating business, you can capitalize immediately on the advantages of this scheme. You and the people you recruit can run virtual parties that allow invitees to peruse your catalog from the discreet convenience of their own homes. Products can be delivered right to the person’s doorstep. Those interested in hosting their own online event or becoming a member themselves can receive significant discounts on items while you continue to reap the financial rewards that come from the proceeds of each purchase from your entire downline.
The bottom line.
Selling products and services geared toward grown-ups continues to be a highly profitable and exciting sales niche. Combine it with the advantages that MLM brings to the table, and both you and your customers can benefit.
For starters, MLMs require less money to start and represent a lower risk. You and your downline can sell an already well-established selection of products using various methods, including in-person and online. Once your business is up and running, you can begin to receive profits from your downline, including passive income from people that you have never met. As long as you continue to bring new sellers into the family by supporting your current downline and selling quality products and services, the sky's the limit.
When your adult business is well-run and incorporates the MLM model, you can look forward to an ever-widening pool of customers eager to take advantage of what you have to offer. Some will simply buy items or avail themselves of your other offerings, while others will become as passionate as you are about raising the bar in the adult industry and making a handsome profit.
These elements combine to make MLM adult entertainment businesses one of the most exciting trends in the industry. As long as you do thorough research to strengthen your security and payments infrastructure and find products that appeal to your customer base, you can supercharge this model to jump-start your success and excite your customers.
