One of the secrets to your online gaming business’s success is to keep existing customers happy and engaged while simultaneously attracting a constant stream of new ones. 

In an age when social testimonials are king, it is crucial that you keep negative reviews about your site to a minimum if you are to retain and attract players. Incorporate these tips into your operations to maximize your chances of achieving this goal.

1. Find the right payment processor

Working with the right high risk payment processor will do more than merely helping you to accept credit cards for online gaming. Partnering with a provider with demonstrated expertise in your industry will also give you enhanced security features and dedicated customer service to keep technical difficulties and business interruptions to a minimum. 

What’s more, it will reduce chargebacks that tend to stem from confusion during the purchasing process.

When customers are happy with their gaming and payment experiences, they are more likely to return and to bring their friends. Moreover, the likelihood of negative reviews will be reduced.

2. Gather and respond to customer feedback

Rather than picking up the pieces after being lambasted by an irate customer, preventing a negative review from being written in the first place is one of the best strategies you can adopt. 

Use your automated tools to gather feedback from players after each gaming experience. If an issue is brought up, take this opportunity to respond and address it immediately – before the poison pen comes out.

3. Enhance your brand

That means creating and maintaining a website that is easy to navigate, transparent in its protocols and consistent with your brand voice. Also, be sure that you publicize promotions and rewards as well as incentivizing site reviews. 

By doing so, you encourage your regular customers to become informal brand ambassadors who organically provide the positive testimonials that are so important in spreading the word about your gaming site.

4. Use analytics and reputation management software

Given how busy you are running your gaming business, you can hardly be expected to spend hours trolling the web for negative reviews. These days, software can do the job for you, presenting you with clear reports that you can act upon immediately before one review multiplies into several. 

Then publicly respond to the disgruntled player, demonstrating your commitment to prompt, courteous and effective customer service.

5. Acknowledge and learn from your mistakes

Nobody is perfect. When you do make the inevitable mistake or oversight, this is your opportunity to show the world that you care about your brand and reputation more than defending your error. 

Believe it or not, your honesty can actually be a quality that increases loyalty and customer retention. The fact that you are willing to acknowledge your flaws and work to correct them can go a long way toward quelling scathing feedback.

No matter what you do, toxic testimonials will never be totally eradicated from your life as a business owner. 

However, employing a combination of a robust payments infrastructure, commitment to customer service, brand consistency, prompt and effective responses and a willingness to be accountable for your own actions will go a long way toward keeping them to a minimum.