National Tattoo Day falls on July 17 this year. Celebrating the ancient culture and history of body art, this event also gives you the perfect opportunity to boost customer awareness of your brand, elevate sales and bring new clients to your shop.
Incorporate some or all of the following ideas into your marketing strategy to make the most of this fun summer event.
1. Take a close look at your payment processing infrastructure
If you can’t accept customer payments quickly and securely in a way that inspires their trust, none of your planned events will bring you the success you seek. Therefore, take some time in advance to ensure that you can accept credit card payments in person, and take credit cards over the phone easily and safely.
The payment services provider you choose should furnish you with updated equipment, prompt customer service and the latest features that will combine to provide the optimal checkout journey for your clients, and the best possible user experience for you and your staff.
2. Spice up your blog posts
National Tattoo Day gives you the perfect excuse to post fascinating content about this art form. Give your loyal customers a fun lesson in the uses of ink over the centuries, and then bring the focus back to your shop.
Now is the time to highlight the best work of your artists. Show compelling photos of their favorite or most interesting pieces to get long-time customers interested in coming in for something new and trending.
3. Burnish your reputation in your community
Although tattoos have become more socially acceptable in recent years, shops can still have an unfair taint of seediness clinging to them. Help to dispel this dark cloud once and for all by affiliating your store with a local charity event or sports team.
On National Tattoo Day, you can easily implement sales and promotions with part of the proceeds going to your chosen cause.
Also consider participating in a local farmer’s market or fair where you can display T-shirts or postcards of your top designs and offer free tattoo consultations. Those who sign up in advance could receive an added discount on National Tattoo Day itself.
4. Harness the power of social media
With its vertical videos and image-friendly format, sites like TikTok and Instagram are ideal vehicles for showcasing your artists’ work and driving foot traffic into your shop. You can also use them to post testimonials from satisfied customers, provide top after-care tips and feature your latest sales and promotions.
In order to prepare for National Tattoo Day, use your pages on social media sites to begin spreading the word about your related special events and promotions.
Consider giving a discount to the first five people who book their tattoo appointments on the big day. Have added fun by hosting a “Best Tattoo” photo contest, with one of your T-shirts or an after-care kit as the prize.
Tattoos provide us with beautiful, permanent mementos of our favorite people, symbols, events and philosophies. Celebrate them in all of their glory by making the most of National Tattoo Day this July 17.
