Vape shops have seen tremendous growth over the past few years. In fact, the global ecigarette and vape market was valued at $22.45 billion in 2022. That market is expected to grow at an impressive rate in the coming years. The question for any vape shop owner is what to do to capture some of this growth in their store. If you’re running a vape shop, here are a few ways you can achieve impressive growth in this market.
Customer loyalty program.
Vape shops have legions of loyal shoppers. These stores become a place for those shoppers to socialize, as well as purchase their products. One way that successful vape shop owners have been able to capitalize on this is by using a customer loyalty program. Every time a customer purchases a product, it is a good idea to capture their name and contact number. Humboldt Merchant Services can help you collect valuable information that you can use to reach out to your customers any time you want to. You can do this by offering a drawing for a free juice cartridge or other merchandise. By using a simple SMS texting system, you can keep in touch with your loyal customers on a regular basis. Remember, every time the customer sees your shop’s name is a chance to bring them in for a purchase. Just make sure you don’t bombard them with too many communications as you’ll risk turning them off to your brand.
Online presence.
The demographic that goes to a vape shop is usually very tech-savvy. Therefore, if you don’t yet have a website, it may be time to put one together. You can even develop an online retail operation. Just building a Facebook page for your business is a big step in the right direction. Once you have that set up, accepting credit and debit cards online through Humboldt Merchant Services creates another avenue for sales.
Google has a record of every business in your area, and if you have not built your Google business profile, now is the time to get that done. Look up how to create a Google My Business profile online. This is a fantastic way to put your business in front of everyone who uses Google Maps to navigate the area that your business is in. People who are even just passing through your area will see your profile and have the opportunity to explore, giving you access to customers who might not ordinarily find you.
Create a fun atmosphere in your vape shop.
Turning your shop into a place that people want to visit is a great way to build customer traffic and loyalty. People like to hang out and associate with others who share the same interests and likes. Think about the kind of music your customers enjoy listening to. It would be great if your customers would hang out or even plan to meet at your shop. Music is a big part of providing a place to hang out.
Another way to create an atmosphere where people want to go is to create a club of sorts. Take a close look at what your customers are buying and provide a reason for them to come to you. It doesn’t need to be about price. It could be that your shop is the place where they can get what they want and use the product with other like-minded folks. Many cigar shops offer a pleasant atmosphere for customers to hang out in leather chairs and enjoy their purchases. Providing a similar scene will definitely create more traffic and repeat customers.
Humboldt Merchant Services is dedicated to providing a secure and easy-to-use payment processing experience to vape store merchants. Visit us online or call 877.387.5642 to find out how we can help you achieve your goals.