Did you know that more than 75 percent of the U.S. population now has a social media profile? On a worldwide basis, roughly 2.2 billion people are active on social platforms. That figure is expected to rise by another 500 million to reach 2.7 billion by 2019 alone. That’s a lot of people. More importantly for your business, that’s a lot of consumers. So, what can you do to reach those social savvy consumers and drive sales for your E-Commerce business? There are a number of powerful social networking tools at your disposal. Let’s just take a look at a few of them…
Social Data Analytics
Social data analytics tools are becoming more and more sophisticated. Use these tools to collect data from social media sites that can help you hone your marketing strategy.
Buy buttons are essentially glorified ads that aim to make buying items on mobile much simpler for users. They allow consumers to make a purchase without leaving the comfortable confines of the social media app they are browsing on.
Live chats cut down on costs associated with traditional phone based customer service. They also help you develop more meaningful relationships with your customers. Consider creating twitter hashtags for your live chats so you can track your reach.
Social Keyword Optimization
Make your social media posts work harder for you. Search which “keywords” consumers are using to find online content related to your business and incorporate those search terms into your posts.
Social media sites like Facebook have made it easier than ever to target customers by location, age, interests and so forth through tools like Custom Audience segmenting. These segmenting tools can help ensure you stretch your marketing dollars further than ever.
While singing the praises of your products and services yourself on social media can be effective … allowing satisfied customers to do that for you can be even more powerful. Sharing positive reviews from current customers is a surefire way to attract new ones.
Simply put, hashtags increase social media engagement. Users who search for a hashtag your business has used will be directed to your online presence where they can be converted into customers.
Social Media Dashboards like Hootsuite allow you to easily monitor your activity across multiple social platforms, collaborate with team members and access all your social media analytics tools in one place.
Think about it – you’re reading a blog right now. So … what if you wrote one? Hosting an ongoing blog helps you maximize search engine optimization and produces social media interactions that compel consumers to click-through to your site to make a purchase.