If you do not have an e-commerce platform already, you should. Almost any business can benefit from one, and you are missing out big time if you do not. How big? Well, consider that U.S. e-commerce sales have more than doubled in the last five years and that by 2017 e-commerce will be responsible for 10 percent of all U.S. sales, pretty darn big.
It’s finally happened. Smartphones have edged out desktop computers, 45.1 percent to 45 percent, as the customer’s device of choice when shopping online, according to new statistics from e-commerce software provider Demandware. And that number is expected to increase significantly by the end of next year, with Demandware predicting smartphones will account for 60 percent of e-commerce sales by the end of 2017.